Framework creates customisable modular laptops. This is antithetical to the modern laptop (planned obsolescence) because it promises to let you personalise, repair, and upgrade it easily – while remaining affordable.
The modular setup means you can replace faulty hardware without having to take it to a specialist. E.g. a cracked screen can be switched out for a fresh one, a defunct speaker or touch pad for a functioning one, or the 4 side inputs can consist of any composition of USB-C, USB-A, HDMI, DisplayPort, or MicroSD ports.
It means we get closer to securing the loop of materials. The whole reduce, reuse, recycle ethos. If it makes the consumer’s life easier, even better.