Here’s Petit Pli’s pitch that I read up on last week:

Children can grow 7 sizes in their first 2 years on Earth. This contributes towards 183 million items of outgrown & unused childrenswear being hidden in homes across the UK.

Frustrated by these facts, and using his background in aeronautical engineering, Ryan set out to innovate within the $252bn childrenswear market for a LittleHuman called Viggo, his nephew.

Ryan developed Petit Pli’s patented textile from the ground up; its versatility enables clothes to expand through 7 sizes. The technology has moved from a UK James Dyson Award winning proof of concept (2017) to a scaled technology in June 2019, with applications in sister segments, PPE, winning TIME’s Best Invention of 2020. Our Adultwear is shortlisted for the 2021 Dezeen Award for Best Wearable Design & released in 2021.

Starting as a student project, Petit Pli has grown into a D2C business with an international community of users spanning 60 countries.

Tom Hanks can end his emails with T. Hanks and it’d work as both a sign-off and signature.

2,884 kcal per day is the global average food supply per person. While it’s enough for everyone, you have to factor in that humans are irrational and tribal – one country throws tons in the trash while another struggles.

55% of the world population live in urban areas. In 1960 it was 34%. Source.

The UN projects that the global population will be 10.8 billion by 2100. By this time, the population growth rate will have slowed to near zero.

What it does mean, however, is that cities will only get larger through urban sprawling. In fact there will be mega cities.