Value is deeply subjective and stems from the mind, even if economists believe value is derived from a production process.
Cars are homogenous in most regards: the tech, the ability to transport, the aesthetics. But given the choice between a Mercedes and a Peugeot, which would you choose? And why?
You are accepted to a university with the best lecturers for your chosen discipline, a diverse social scene, on a campus most fitting for you…. you also get accepted to Oxford. Which would you instinctively choose?
Much of what we do is decided by whether other people value it.